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Web Marketing Intelligence
SITOVIVO
WEB MARKETING INTELLIGENCE
With the SV Web Marketing Intelligence tool you can optimise your online and offline advertising investments, regardless of the promotional channel used (email marketing, search engines, banners, newsletters,
TV, newspapers or magazines): discarding or reducing less profitable advertising investments and increasing more profitable ones.
CAMPAIGNS
It allows you to define the various campaigns taking place on different communication channels (email marketing,
search engines, banners,...). You will also be able to analyse the specific elements of each single campaign (eg. different keywords on the same search engine, different adverts, and
different links - i.e. different services/products advertised). |
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| Campaign examples: |
| Campaign
1:
Email Marketing |
Campaign
2:
Search Engines |
Campaign
3:
Banners |
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MONITORING
New: You will also be able to monitor the navigation path of each single user from the moment they arrive on your website's Landing Page
up to when they reach the target expected for that website.
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TARGET
The targets of your advertising campaigns can be defined by simply indicating the chosen target-pages,
i.e. the pages you would like visitors to go to.
Each company or institution can define various targets according to their requirements. |
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| Target examples: |
 Target
1: User reaches a Product-Page |
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John Smith arrives on the promotional page of a specific product/service |
| Target
2: User fills out an Order Form |
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John Smith fills out an order form and concludes his online purchase |
| Target
3: Information Request |
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John Smith filles out an information request form |
| Target
4: Newsletter Subscription |
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John Smith fills out a newsletter subscription form |
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ADVANCED FEATURES: FREE SEARCH
SV Web Marketing Intelligence also includes a flexible search feature which allows specific searches to be carried out. For example:
 how many users, and which, have landed on a specific product-page, eg: the "Barbera wine" page?
how many users, and which, have arrived from a search engine by keying in the keyword "Barbera wine "?
how many users, and which, have arrived from, for example, the email campaign carried out in September 2005?
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With SV
Web Marketing Intelligence you will find the answer to the following questions:
| 1: |
Which campaigns have had the most
results?
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| 2: |
Which advertising campaigns
do visitors come from?
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| 3: |
How many single visitors have arrived thanks to a specific advertising campaign? |
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4: |
Who, exactly, are the visitors who reached a specific 'page/target'? (if used with)
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COMBINED WITH OTHER TOOLS
SV Web Marketing Intelligence is one of the one-to-one web marketing professional tools of the SITOVIVO suite.
By using SV Web Marketing Intelligence TOGETHER WITH other tools from the Suite, you can make use of ADVANCED FUNCTIONS:
With
Display Visitors
You will be able to know exactly who the visitors are who have reached a specific "target-page".
You will be able to trace back all their visits, as well as that specific visit when they reached the target. You will also be able to determine their origin and the path they followed to reach the target.
Each target reached will therefore be tracable back to a specific visitor, identified or identifiable by the system.
With
The email campaigns you carry out will be automatically profiled in the Web Marketing Intelligence section.
You will be able to enter all contacts landing on a website into a PROFILED LIST, according to actions performed (clicks on a specific link to a product/service, navigating on to a specific page), or origin.
You will be able to send email campaigns containing TARGETED OFFERS to your PROFILED LISTS.
With
You will be able to automatically identify users originating from a specific promotion;
You will be able to monitor the progress of a campaign in real time.
As a result you will optimise your
Return on investment (ROI)
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Service available in Integrated Solutions:
Additional recommended services:
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